SEO (Search Engine Optimization)
If you are knowledgeable about the website, you must know what SEO is. SEO is a short form of search engine optimization.
Search Engine + Optimization = Search Engine Optimization
If you know how to run a website or blog, then it is very important for you to know about SEO, as it will help in bringing traffic to your website.
What is SEO?
SEO is the technique of a search engine, using which you can bring your website to the top of the search results page and generate a lot of traffic to your website. Actually, Google search engine has maintained some algorithm to give ranking to websites on its search result page, and according to this algorithm, if you optimize your website, then your search ranking can come up on the top page of the search engine.
If you look at a lot of websites, you will find that a lot of them are on the same topic. Some search engines work according to the algorithm, and the ranking of search results is on top and has achieved a very good position. You can also do this, but it is important to know what SEO is. Let us give you complete information about SEO below.
What is a search engine?
A search engine is a type of web application software system. Well-known companies like Google, Yahoo, and Bing developed this type of search engine. People use it to search for information on the (world wide web.
Google, Yahoo, and Bing are the most popular Search Engines in the world.
An Estimated 70% to 90% of internet users use Google’s search engine, and 30% to 10% of internet users use other search engine platforms.
Some Search Engines List:
- Bing
- Ask
- Wow
- Webcrawler
- Aol Search
- MyWebSearch
- Dogpile
- Duckduckgo
- Blekko
- Infospace
- Info
- contenko
- Alhea
Why is SEO important?
My dear friends frequently ask why SEO is important for the website and if good traffic can be obtained without doing SEO on the website. To answer this question, I will tell you why SEO is important.
For information, let us know that during a survey, it was found that 90% of people are unable to bring their website to the first page of the Search Engine Result Page. This is because they neither know about SEO nor do SEO on their website. So they have to face this problem.
Just think that if your website is not on the first page, you will not get a visitor. I don’t think so, or only 10% or even less. If there are no visitors on the website, then there will be no traffic. In this case, if you want to earn money from the website, then you will not be able to earn any money at all.
Now suppose that your objective is not to earn income; even then, the information you give will not reach the people, and your hard work will go to waste. Now the question arises as to what will be the solution to this problem. So you will get only one answer to this: Do SEO on your website. With this help, not only will your website appear on the first page of the search engine results page, but you will also get more traffic, and if you have an ad on your website, you will also get a good income.
How does the search engine work?
To fully understand the search engine, we will first need to know how it works. And what are the search engine’s many activities?
Any search engine works in three steps to display the webpage search result. When the search engine completes these tasks, it shows you the result of the webpage. Many people do not know what is happening behind the search box; they just know that we write keywords and a search engine like Google gives us search results. Let’s be friends here. How do search engines work?
Three main functions of a search engine
The search engine has three main functions, without which it cannot perform its functions. It is given below:
Web crawling:
This process is very important for the search engine, through which it can find out which World Wide Web page is published. Apart from this, it is known what has been copied from any other page on the web page, what has been changed, and what is unique that has not been published on any other page yet.
Web crawling is done by the search engines with the help of some of their software, called robots, crawlers, or spiders. Googlebot software performs this function for search engines like Google.
Web indexing:
Web indexing creates a very large database to index all web pages obtained by web crawling. When a person searches any keyword in the search box, web crawling shows the result only after obtaining it from their database. Overall indexing identifies the keywords and expressions that best describe the web page and then assigns the page to specific keywords. Google has the largest data center in the world, from which it closely guards the database.
The repository of web pages is called ‘index’. It is a data store systematically used to provide the search results you see on search engines. Web indexing is the process of organizing web pages so that they can be used to quickly display relevant results for your search query.
Processing:
When a keyword is searched in the search box, the processing web matches the indexing database to search for the results. This action is called the processing of search engines.
Search engine ranking:
When a keyword is searched on the search engine box, the search engine resolves the article related to that keyword by matching it to the web database and placing the highly relevant article ranked according to a list. This ranking of search results is called search engine ranking. The search engine here also checks with its algorithm for the most accurate and reliable data that can be displayed in a sequential manner. As given in the picture below,
What is the type of SEO?
From the above article, you must have learned what SEO is and why it is important. Let us now know what type of SEO is.
Now we are going to tell you what the types of SEO are and how to do them.
- Whitehat SEO
- Blackhat SEO
- Greyhat SEO
Whitehat SEO:
This is the SEO technique by which we do the SEO work on our website, following the rules made by Google and other search engines. This is a very slow process because it takes time to do white-hat SEO for any website or blog. Whitehat SEO is the best SEO technique because when you get results through it, you get them for a long time. Through this, the value of your website or blog is also increased.
Whitehat SEO Technique List:
- Domain Trust
- Link Building
- On-page optimization
- Off-page optimization
- Directory Submission
- Social Bookmarking
- Page Rank
- Keyword Research and website Analysis
- Digital Marketing
- Follow Google’s Algorithm
- Unique Content
- Unique Post Image
- Good Quality web page
Blackhat SEO:
It is known by the name of black hat SEO, which means it doesn’t follow any rules of search engines. In this SEO, we work by not following any guideline of the Google Algorithm to bring the website or blog to the top rank of Google. With this SEO, your page will be initially ranked on Google, but it will not stop for a long time. Your website may be penalized or blacklisted by Google. If this happens, you will never be able to rank your website on Google again.
Blackhat SEO techniques are as follows:
- Link spam
- Keyword Stuffing
- Hidden link
- Hidden Text
- Cloaking
- Do not set the ration of Du Follow and No Follow Backline.
Greyhat SEO
Greyhat SEO techniques are a combination of Blackhat SEO and Whitehat SEO. That is, in this case, both types of SEO are used together.
The thing to note here is that Greyhat SEO is not technical. It is just the brainchild of some people that we are using both SEO techniques, so it is called grey hat SEO. When we do gray-hat SEO for the top ranking of our website, we do not use Google’s algorithm properly. Rather work against Google. Sometimes it has been found that this gives you the result quickly, but within a few days, the ranking of your site drops.
This is because the search engine understands that you are doing this on purpose. This type of mistake of yours is penalized by search engines like Google.
Many SEO experts use this technique. Those people tell you that when you are doing grayhat SEO, you should do 95% whitehat SEO on your website or blog and only 5% blackhat SEO. Otherwise, the search engine will not show your website or blog. But if you don’t do so, then your website may come under the purview of Google. We would like to give the advice that if you do not use black hat SEO, then it will be good for the website.
The greyhat SEO Technique is as follows:
- Link Buying
- Duplicate Content
- Purchase Follower
- Cloaking
- Keyword Stuffing
SEO guidelines 2023
Here are some general SEO guidelines that can help improve a website’s search engine ranking:
- Use keywords in the page meta title, URL, description, and throughout the content to help search engines understand the topic of the page.
- Create high-quality, unique content that provides value to the user. This will help to attract backlinks and social shares.
- Use header tags (H1, H2, H3, etc.) to organize the content and make it easy for users and search engines to understand the structure of the page.
- Optimize images by using descriptive file names and alt tags.
- Use internal linking to help search engines understand the relationships between pages on your site and to guide users to other relevant content.
- Build backlinks from reputable websites to help improve the authority and trustworthiness of your site in the eyes of search engines.
- Use social media to promote your content and attract backlinks.
- Use Google Analytics and Google Search Console to monitor your website’s traffic, keywords, and other metrics and to identify and fix any issues that may be impacting your search engine rankings.
- Make sure your website is mobile-friendly and fast-loading, as these are important ranking factors.
- Lastly, stay up-to-date with the guidelines and algorithms of the major search engines, as they are frequently updated.
What are the key components of SEO?
There are several key components of SEO (Search Engine Optimization) that can help improve a website’s search engine ranking. Some of the most important components include:
- Keyword research: Identifying the keywords and phrases that people are searching for in relation to your business or industry
- On-page optimization: Optimizing the individual web pages on your site to rank for the targeted keywords and phrases, including the use of meta title tags, meta descriptions, header tags, and keyword-rich content.
- Content creation: Creating high-quality, unique, and informative content that provides value to the user and that is optimized for the targeted keywords
- Technical SEO: Ensuring that the website is properly configured for search engines, including the use of a sitemap, robots.txt, and a secure and accessible website.
- Link building: Building backlinks from other reputable websites to improve the authority and trustworthiness of your site in the eyes of search engines
- Mobile optimization: Optimizing your site for mobile devices, including making sure it is mobile-friendly and fast-loading.
- Local SEO: Optimizing your site for local search, including creating business listings on local directories and making sure your site is listed on Google My Business.
- Analytics and tracking: Using tools like Google Analytics and Search Console to track your website’s traffic, keywords, and other metrics and to identify and fix any issues that may be impacting your search engine rankings
What is SEO, and how does it work?
The work of optimizing the architecture of a website and its placement in search engines is called SEO. It helps to maintain the relevance of the content and the attractiveness of the links on the website so that the web pages can be found more easily in the search engines. In search engine optimization, everything is done to increase the usefulness of the website, and the search engines pick it up effectively. The better the search engine optimization of the website is, the better it will rank in the search engines, which will give the website a lot of organic content. SEO helps increase the awareness of a company.
We know that organic results are more reliable than sponsored results that appear on a website. If your website appears on the search engine results page for appropriate keywords, you will get very good traffic. As a result, the growth of your business will increase very quickly.
SEO techniques allow the website to rank for as many keywords as possible without spending a single rupee on the search engines, resulting in the most valuable traffic to the website. These are called ‘organicThese are called “organic,” “free,” and ‘natural’ results. SEO includes many optimization techniques and actions that users should perform to ensure that your website becomes SEO-friendly and the web pages rank for the desired search terms.
