The work done to optimize the architectural layout of a website and rank it on search engines is called SEO. It helps to maintain content relevancy and link attractiveness on the website so that web pages can be more easily found on search engines. Every work is done in SEO so that the utility of the website increases and search engines take it effectively. The better the SEO of the website, the better rank it will get on the search engine, as a result of which the website gets a lot of organic traffic. SEO helps increase the exposure of a company.
We know that organic results that appear on a website are more reliable than sponsored results. If your website starts appearing on the search engine result page for suitable search terms, then you will start getting very good traffic. As a result, the growth of your company will start increasing very quickly.
SEO techniques enable the website to rank for the most possible search terms and keywords without spending a single rupee on the search engines, resulting in the most valuable traffic to the website. These are known as ‘organic,’ ‘free,’ and ‘natural’ results. SEO has many optimization techniques and actions that users should take to ensure that their website becomes SEO-friendly and web pages start ranking for target keywords.
Who does SEO?
People who work to make a website search engine friendly or get it done by web developers are called SEO executives, SEO optimizers, SEO specialists, SEO analysts, or Digital marketers.
- An SEO executive is responsible for increasing the number of visitors or traffic to a website by using various SEO tools and strategies.
- SEO analysts are responsible for planning and implementing SEO strategies for clients. They must quickly understand and support initiatives to achieve the objectives and goals of client campaigns.
- A webmaster is responsible for the maintenance of one or more websites. He makes sure that the web server, software, and hardware are working smoothly.
- A digital marketing specialist is responsible for planning and executing digital marketing programs to promote brands or increase sales of clients’ products and services.
What are the basic tools needed for SEO?
SEO is work related to websites and search engines that requires many types of tools. Google Webmaster Tools, Google Analytics, Open Site Explorer, Alexa, and Website Grader are some of the free and basic tools that are generally very useful for SEO. Apart from this, there are many other paid tools in the field of digital marketing that are very useful, like Ahrefs, SEO Moz, Spidermate, Semrush, etc. Let us understand some tools:
- Google Webmaster Tools: This is one of the most useful SEO tools. It is designed for webmasters. It helps webmasters communicate with Google and evaluate and maintain their website’s performance in search engine results. Using Webmaster, one can identify website-related issues such as crawling errors, web page index issues, malware issues, etc. This is a free SEO tool provided by Google; anyone who has a website can use it.
- Google Analytics is a free web analytics tool provided by Google. It is a very useful tool designed to provide analytical and statistical tools for SEO and digital marketing. It helps you analyze website traffic and other activities happening on your website. Anyone who has a Google Account can use this service.
