If you have just stepped into digital marketing, then you must know about SEO. Because it will give you the opportunity to earn lakhs of rupees by investing less in digital marketing. Many youth nowadays are focusing on opening startups by spending money on social media and paid marketing. Such a youth probably has no idea of SEO’s power. First of all, we would like to tell you that through SEO, you get organic traffic, whereas with social media and paid marketing, you get traffic by requesting people and showing forceful ads.
Now you can guess from where you will get long-term and right business. We do not say that you should not do social media and paid marketing, but you should. But its way will be that you use them along with SEO because, by doing this, you will get more profit and your business will continue on the path of success for a long time.
More profit for less money
If you spend less money on SEO than on social media and paid marketing, you will still get more profit from it. Here, we will consider it necessary to tell you that you will get immediate benefits from social media and paid marketing. But SEO takes some time, but you get organic results. You must have heard the story of the hare and the tortoise. In which the horse loses the race even though it is fast while the tortoise wins the race. The same is true with SEO and paid marketing. SEO works slowly but gives long-term results; on the other hand, social media and paid marketing will give you quick results but not for long.
How are you doing business?
- Word-of-mouth marketing
- Brand popularity
- Digital marketing
Today, many people are still doing business through word-of-mouth marketing, which is an old marketing method. Some people are doing well because of brand popularity. But just imagine that there is a lot of competition in marketing. Anyone can tarnish your brand in a jiffy. Today, more hard work has to be done to save the business than to build it. In such a time, if you do not pay attention to digital marketing, then your business may end in a few years. That’s why you should include digital marketing in your business today and promote your business through it. In digital marketing, you should also spend money and focus on SEO. Because it works to keep the business boosted for a long time.
Do you need SEO too?
Now it must be on your mind whether SEO is required in business or not. We believe that if you are doing your business online and making a website for it or want to get Google My Business Profile, i.e., Local SEO done, then you will definitely need SEO. If you talk to any digital marketing expert today, he will definitely advise you that websites and local SEO cannot be reached only through paid marketing or social media. Rather, SEO will have to be done for this. You will definitely have to spend some money on SEO. If you do not do this, then the money made by your website will be lost.
Will it improve your business?
If you are promoting your business through a website or app, then you should take advantage of SEO. This will provide you with organic visitors to your website. Today, everyone wants to bring their business to the top on Google or other search engines because the visitors and clients who come from here will 100% give you business. Now you must have understood why the demand for SEO has increased in the market today.
SEO helps in growing the business, and many more facts have come to the fore.
- Today, 55–60% of people use search engines to shop online.
- Through SEO, you get traffic that is interested in buying your service or product.
- Using SEO, you can divert traffic to your product or service page according to your business.
- The result of SEO will remain for a long time. Depending on your service or product, it takes you 3 to 12 months to do this. Always hire an expert for SEO work.
In fact, SEO is a complement to social media marketing and advertisements.
Spend money on SEO.
If you go on assuming that you can achieve success in your business only through social media marketing and advertisements, then your thinking may prove to be wrong. Because SEO is complementary to social media marketing and advertisements. If you get SEO done for the website and also do social media marketing and advertising work, then your business will continue to achieve success for a long time. If you spend money on SEO, then you will get the result that you can never get on the basis of social media marketing and advertisement.
To get the right benefits from SEO, start like this:
- Before doing SEO work, make your website keeping in mind the needs of the customers.
- Use keywords on your website according to customer purchases. Your keywords should be such that they attract your customers.
- Do SEO work by focusing more on the brand value of your business.
- First of all, complete the technical SEO of the website. After that, start the work of on-page SEO.
- Along with on-page SEO, you should also start doing the work of off-page SEO.
In the end, we would like to tell you to hire an expert for SEO work. Because the new person who is learning to do SEO will never be able to pay attention to the technical SEO of your website. Because of which you will not get a good result. If you want to contact me, follow me on LinkedIn.
